黑吉圈

產品特色

唱片餅擁有獨特的造型，在味覺方面更是美味，擁有獨特的樣貌與酥脆的口感，讓人在品嘗時就像正聽一片迴盪的黑膠唱片。

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品牌故事

因唱片餅的外型宛如「黑膠唱片」，「吉」字則代表要帶給食用者幸福、美好，整個品牌概念意旨唱片餅為大家帶來視覺與味覺上的雙重享受。

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設計理念

利用「唱片餅」獨特外型與花蓮擁有「太陽的故鄉」之稱作為主要的設計元素，並且結合品牌主要想傳達的理念，加入音符作為傳遞理念的符號，整體以溫暖、和諧的配色設計，主要是想打破大家對於傳統餅舖視覺的想像以及感受品牌想傳遞的幸福美好。

Product Features

The record cake has a unique shape and is even more beautiful in terms of taste, with a distinctive look and crunchy texture that makes you feel like you are listening to a reverberating vinyl record when you taste it.

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Brand Story

The brand concept is to bring both visual and gustatory enjoyment to the people who eat it, as the shape of the cake resembles a "vinyl record" and the word "ji" represents happiness and goodness. 

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Design Concept

The design element is the unique shape of the "record cake" and the fact that Hualien is known as the "hometown of the sun". The main element of the design is to combine the brand's concept, adding musical notes as a symbol to convey the concept. The overall warm and harmonious color scheme is intended to break people's imagination of traditional bakery visuals and to feel the happiness and beauty that the brand wants to convey.