島飲

以台灣內現有的河川與飲茶的攻略為主要的概念進行發想，將古時候茶葉在運輸過程中，茶香總會飄散在港口與河邊，當大家在河邊嬉戲玩水時，聞到茶香彷彿就像正在喝茶一樣的景象作為品牌故事。

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利用品牌故事的景色「陽光」、「山脈」、「河川」作為標誌圖形的主要元素，且利用主軸「茶葉」微小細緻的細節與品牌名稱「島飲」字型上做結合，凸顯出此品牌之特色。

Brand Story

The main concept of this project is based on the existing rivers and tea-drinking strategies in Taiwan. The branding story is based on the old days when tea leaves were transported and the scent of tea was always spread around the harbour and riverside, and when people were playing in the water at the riverside, it was as if they were drinking tea when they smelled the scent of tea. 

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Design Concept

The main elements of the logo are the sunshine, mountains and rivers, and the tiny details of the main axis "tea leaves" are combined with the brand name "Island Beverage" to highlight the characteristics of the brand.